Why You Need to "Get" the Business Strategy
Why You Need to "Get" the Business Strategy by Jeff Humble Dear Reader, I ran a strategy workshop for 20 design leaders and managers here in Berlin yesterday. We discussed the 3 levels of strategy. Here's the slide: Ok, here's a quick breakdown of the 3 levels: Corporate Strategy - Most companies don't need a Corporate Strategy. An example would be Alphabet's Corporate Strategy for Google and YouTube. You can probably ignore that one. Business Strategy - The main strategy at most companies....